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How The Swimming Pool Has Become 2022’s Most in-Demand Product

By Clark Rubber | 19th November, 2020
How The Swimming Pool Has Become 2022’s Most in-Demand Product

With state and international borders likely to remain closed for the foreseeable future, families across the country are gearing up for a summer spent largely at home.

As families scramble to make the most of the home-focused holidays, above-ground pools have emerged as one of the most in-demand products this summer.

At Clark Rubber, we're busy planning to ensure Australian customers are swimming in their own backyards in time for a COVID-friendly summer, as stores nation-wide prep for what is quickly shaping up to be one of their best sales seasons ever.

The trend follows a mass shortage of above-ground pools across the US and Europe earlier this year that saw manufacturers scrambling to meet the wave of sunseekers whose summer travel plans were abruptly scrapped.

Already, our company has seen an unprecedented increase in above ground pool sales, with both budget and high-end options experiencing a 93% increase compared to the year prior. And for Australian families, taking the plunge to purchase a backyard pool has never been easier.

Select entry-level in-ground pools are typically held in stock at Clark Rubber stores, meaning you can order and take home a pool on the same day – a stark contrast to the 12-month turnaround times set internationally.

Our Clark Rubber swimming pools are perfect for any backyard size – with our entry-level 3.7-metre diameter plunge pool the perfect option for inner-city families.

Our Clark Rubber CEO, Anthony Grice, said: “in the spirit of a ‘new’ normal, Clark Rubber is prepping for a summer like never before as families prepare for summer holidays spent at home.”

“Demand is through the roof - our Australian made, Bayside economy range for the budget-conscious buyer is up over 200% year-to-date on volume. It is quite literally unprecedented.”

In true Clark Rubber style, all our pools are sold with pro-rata warranty and manufactured with trusted materials to ensure endless years of fun. And, for customers opting for a more modern and aesthetically pleasing design, the premium Sea Breeze range is available in 18 shapes and sizes – meaning there is a pool to suit the needs of countless Australian families.

Geelong-locals Marie and her partner scrambled to make the most of staying at home with the kids this summer, splashing out on a Clark Rubber above-ground pool as they continue to ride the wave of restrictions in the area.

“Our summer plans changed drastically within a number of weeks because of the pandemic. Purchasing a Clark Rubber pool means we can enjoy our summer – and summers to come - safely at home, together.”

Starting at $2,695, contact the Clark Rubber team today to secure the perfect swimming pool for your backyard, along with advice on fencing requirements, ensuring an enjoyable and safe swim in your pool, ahead of what will be a summer to remember.

Clark Rubber Swimming Pools